ASBIS Middle East, a leading value-added distributor of IT and technology solutions, recently conducted two days of intensive training sessions for the sales team at key channel partner, Grand PCD in Dubai, UAE.Read More…
The global technology industry is at a defining moment. With rapid advancements in artificial intelligence (AI), cloud computing, and Everything-as-a-Service (XaaS), the pressure on vendors and partners to innovate, collaborate, and deliver value has never been greater.Read More…
The IT distribution landscape in the Middle East is undergoing a profound transformation, fueled by rapid digitalisation, artificial intelligence (AI), and shifting market expectations. Once defined by bulk hardware shipments and reactive, push-based sales tactics,Read More…
ASBIS announced its presence at the inaugural Nigerian edition of GITEX, to be held on September 3-4 at the prestigious Eko Hotel in Lagos. This landmark event aims to unlock new global partnership opportunities within Africa’s burgeoning AI and Future Economy landscape.Read More…
ASBIS Group, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has announced a strategic distribution agreement with iiyama, a leading manufacturer of professional and commercial display solutions. This partnership, formalized at aRead More…
Faraz Ali Khan, Marketing Manager at ASBIS Middle East, leads a customer-focused, multi-channel marketing strategy that seamlessly balances product promotion with brand equity. His agile approach, digital engagement, and strong partnerships drive sustained growthRead More…
Hesham Tantawi, Vice President of ASBIS Middle East, outlines the company’s 2025 expansion, targeting $550M in revenue through robotics, gaming, and retail. AI-driven innovations will enhance efficiency and productivity, while Lorgar will strengthenRead More…
ASBIS Middle East, a prominent regional distributor of information technology products and solutions, is excited to announce a strategic partnership with Fanvil, a leading global provider of Audio & Video IoT (A&V-IoT) devices.Read More…
Leading value-added distribution, ASBIS is gearing up to participate in the prestigious GITEX Global from October 14th to 18th at the Dubai World Trade Center. This year, ASBIS will be showcasing the latest product lines from top tech giants across various categories:Read More…
The IT channel in the Middle East is undergoing a profound transformation. The rapid adoption of digital technologies, the emergence of artificial intelligence (AI), cloud computing, and a heightened focus on cybersecurity have significantly reshaped the industry.Read More…
ASBIS Middle East announced the launch of AMD EPYC demo server, offering customers in the MENA region the opportunity to test and evaluate its performance.Read More…
ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC, a Value-Added Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), recently celebrated the 32nd anniversary of its distribution partnership with Seagate, a prominent manufacturer of storage solutions.Read More…
